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Marketing Analytics For Cpg And Retail Banner
Cpg Data Analytics

CPG data analytics helps understand consumer behaviour, optimize the budget allocation and generate higher returns on your marketing investments.

CPG is an industry which generates a copious amount of data every day. Although this data holds the potential to increase marketing efficiency, unlocking this potential can’t be done with traditional marketing analytics tools.

COMPASS uses advanced marketing analytics for CPG to harness your consumer and market data and turn it into actionable insights. It captures data from all internal and external data sources and leverages it to draw meaningful recommendations and insights to improve your decision-making and optimize marketing spend for different campaigns.

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Revenue Performance

Know how Compass helped a major Consumer Goods company reduce its marketing costs and improve sales using advanced analytics

Major advantages of marketing analytics in CPG and retail


Get actionable and prescriptive recommendations on what type of campaign to run, where and when and for which product for the highest sales uplift.


Detect new market and product segments you can target.

Improved Targeting

Leverage predictive analytics and machine learning to forecast sales for every marketing campaign to be run.

Profitably Optimize Marketing Spend

Optimize spend strategically based on the BCG matrix. You can craft cost-efficient strategies that have the ability to deliver the maximum Sales uplift, thus bringing down overall marketing expenses significantly.

Faster And Accurate Decisions

In a dynamic landscape such as CPG and retail, precise and real-time insights help marketing teams make quicker and more accurate decisions pertaining to resource allocation, campaign planning, promotions and much more.

Sales Growth

You can use data analytics to understand the behaviour and buying patterns of consumers at the point of sale. This can help you customize your marketing strategies, creatives and target your prospective customers in a personalized way.



Transform your data into actionable Business Intelligence using our interactive dashboards. Monitor and compare important metrics, KPI’s and trends from a bird’s-eye view.

Build smart reports and interactive dashboards to identify the most profitable regions and brands. Get all essential data in charts, graphs and reports to interpret complex data and transform it into a powerful analytics solution.

With dashboard reporting, organizations will be able to make data-driven business decisions from rich visualizations that combine massive data sets into a single repository.

Why Compass For Marketing Analytics