According to Nielsen Holdings, close to 60% of trade promotions don’t break even. A major challenge for decision-makers is the inability to predict the impact and sales uplift by different promotions. With Compass you can:
1. Build various what-if scenarios with customizable parameters like budget, location, product, price etc. and forecast sales uplift and ROI for each scenario.
2. Compare actual sales with forecasted sales.
3. Build promotion calendars.
4. Get recommendations on running the right promotion at the right time and place and for the right product. You will get the forecasted sales for each recommendation.
Compass leverages data from several influential factors, internal and external sources to increase the forecasting accuracy. This data is harnessed with AI-Powered analytics and machine learning to equip you with actionable dashboards.
Compass integrates real-time big data from multiple influential internal and external data sources like weather, past promotion data, events, digital media, marketing campaigns etc.
Compass transforms data into meaningful insights with advanced analytics. It gives a crisp data-backed recommendation for running the right trade promotions based on your objective be it increased revenue, profit or volume and based on the constraints specified.
Our experience includes 50+ BI and analytics implementation for our clients. Besides, we are a strategic partner with some leading BI firms like Microsoft, and Birst.
Our interactive and intuitive dashboards deliver you the reports in different easy-to-understandable formats. They also allow you to drill down on KPIs on various parameters to get a better picture of promotional performance.