Trade Promotion Optimization for Consumer Products Industry

An AI-Powered trade promotion optimization software for consumer goods companies to help run promotions that produce the maximum ROI.

Measure, Forecast, Analyze, Optimize and Repeat.

Trade Promotion Optimization in Consumer Products Industry

40 percent of CPG trade promotion spending doesn’t drive the desired results according to Nielsen Holdings.

Trade promotions are usually run or optimized without the having a holistic view of reality resulting in low-yield promotions.

Compass is a single-suite trade promotion optimization software which leverages Big Data, Machine Learning and Advanced analytics to make data work and recommend promotions based on the constraints specified like Budget or objectives that you want to achieve like Increase Revenue, Profit, Volume etc.. What if analysis helps you make decisions with a 360-degree view of reality.

Are You Facing These Key Challenges During Trade Promotion Optimization?

  • BOGO vs Half price – what should I apply and where?
  • What are the key metrics for measuring the effectiveness of my past trade promotion?
  • What is the effectiveness of my past trade promotion? Will it work again for a different product or a scenario?
  • What are my predicted sales if I keep Brand A at the base price for the next 6 months and promote Brand B for a BOGO for the next 1 month?
  • Data is stored in different siloed systems. How can I effectively leverage it?
  • Data is available in endless spreadsheets, how can I seamlessly analyze in such a scenario?
  • How to achieve a profitable promotion and pricing mix without sacrificing revenue?

Trade Promotion Optimization Software

Compass is a trade promotion solution for CPG, Food and Beverage and Fashion and Apparel manufacturers built for a sole purpose to make data work. Decision-makers often face challenges like data unavailability, lack of a powerful data analysis, what-if scenario planning enablement, forecasting abilities etc. resulting in low-yield promotions. Compass is an AI and Big Data enabled trade promotion solution with which you can

Cleanse data silos and get insights from multiple internal and external sources like past promotions, POS, social media, competitors, events, syndicated data, primary and secondary sales etc. Measure competitor and past promotion effectiveness with the right and customizable metrics
Optimize trade promotions with a predictive forward-thinking strategy Plan future trade promotion with a powerful what-if scenario planner
Predict future sales and compare with actual sales Get actionable recommendations, insights, analysis, trends, alerts, and anomalies in the ongoing promotions  
Get a detailed analysis of retailer performances Learn campaign ROI, sales uplift percent for different types of promotions.
Analyze lost opportunities Get recommendations on profitable opportunities you might be unaware of
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BIG DATA AND ADVANCED ANALYTICS

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Trade Promotion Optimization Software – Benefits

Maximize the value of every single dollar spent Improve collaboration with retailers
Say goodbye to decision-making based on hunches and partial intelligence Decrease promotional spend and invest where it matters
Get crisp insights and recommendations from data, end going through spreadsheets and enjoy a hassle-free data analysis See data as you wish to with advanced visualizations

Trade Promotion Optimization Software - Features

Artificial Intelligence

Run promotions with an intelligent analysis of data

Machine Learning

Detect key insights and anomalies in promotional data

Big Data

Capture high-quality real-time data from multiple sources

AI Chatbots

Simplify the way you consume data and get data at fingertips.

Advanced Analytics

Forecast and create forward-thinking strategies with predictive and prescriptive analytics

Advanced Data Visualizations

See data in the most convenient, understandable and advanced formats

User-friendly and customizable

The TPO solution is extremely user-friendly for both business and advanced users. It can be easily customizable as per your requirement

Self-Service

You don’t have to depend on any IT or MIS team to generate custom reports.

Increase revenue and margins with an intelligent Trade promotion Optimization Solution

Trusted by 100+ Clients

Results and Revenue Generated

Increase in primary sales by 3% and secondary sales by 12%

Increase in Marketing ROI
by 3%

Increase in Market Share
by 2%

Decrease in Marketing Costs
by 5%

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