POS Data Analysis Solutions For Retail and Consumer Goods Companies
Leverage AI-powered analytics to get meaningful insights from real-time POS data and beyond. Know your customer, enhance your decision-making, and run high-yield promotions.
Consumer Goods and Retail POS Analytics
Point of Sales data analysis is a key element for manufacturers and retailers to understand shopping trends, consumer behavior and basket level insights. With Acuvate’s Compass, you can not only capture and powerfully analyze your POS data but also integrate the data with other data sources to improve decision-making accuracy.
Compass transforms raw POS data into granular prescriptions with Advanced Analytics. You can spend less time analyzing data and more time taking decisions.
What you can do with Compass’ POS data analytics?
- Run the right trade promotions by understanding consumer behaviour
- Reduce OTIF losses
- Ensure Must-Stock List compliance
- Forecast losses due to MSL non-compliance
- Predict future sales and promotion ROI
- Manage inventory effectively
- Track promotion ROI for every SKU, category, location, brand etc.
- Get Market Basket analysis to understand customer buying patterns
Think Beyond POS Data Analysis. Get a Holistic view of reality
Better decisions need better data. Even though POS data is an important source of information of CPG manufacturers and retailers, it is not the only one. Data-driven decisions are built when the sources are more. In addition to Point of Sales data, Compass can also be integrated with
Internal sources: POS, past promotions, Primary and secondary sales, Market research data etc.
External sources: Syndicated data, Digital media, Competitors, weather, social media, events, Location, TRP etc.
POS Analytics - Features
Powered with predictive and prescriptive analytics to provide recommendations from data
Get deep insights on shopping behaviours with a very less analysis.
Understand shopping behaviours by utilizing data from multiple sources.
Change the way you interact with data for faster decision-making.
Real-time POS data analysis
Unlike traditional POS analytics softwares which have old POS data, Compass is updated with fresh real-time data.
Forecast Sales and build What if scenarios
Use your existing POS data to plan for future promotions and predict ROI.
POS Analytics - Benefits
Invest the right amount in the right promotions
Get basket-level analysis based on consumer buying trends
Better inventory management and lesser operational costs
Drive long-term and short-term revenue and increase margins
Results our clients witnessed
Increase in primary sales by 3% and secondary sales by 12%
Increase in Marketing ROI
Increase in market share
Decrease in Marketing costs
Trusted by 100+ Clients
Learn how a Fortune 500 CPG company increased market share by 2% with POS Analytics
Enhance your POS data analysis and accelerate revenue!