POS Data Analysis Solutions For Retail And Consumer Goods Companies
Leverage AI-powered analytics to get meaningful insights from real-time POS data and beyond. Know your customer, enhance your decision-making, and run high-yield promotions.
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Consumer Goods and Retail POS Analytics
Point of Sales data analysis is a key element for manufacturers and retailers to understand shopping trends, consumer behavior and basket level insights. With Acuvate’s Compass, you can not only capture and powerfully analyze your POS data but also integrate the data with other data sources to improve decision-making accuracy.
Compass transforms raw POS data into granular prescriptions with Advanced Analytics. You can spend less time analyzing data and more time taking decisions.
What you can do with Compass’ POS data analytics?
- Run the right trade promotions by understanding consumer behaviour.
- Reduce OTIF losses.
- Ensure Must-Stock List compliance.
- Forecast losses due to MSL non-compliance.
- Predict future sales and promotion ROI.
- Manage inventory effectively.
- Track promotion ROI for every SKU, category, location, brand etc.
- Get market basket analysis to understand customer buying patterns.
Think Beyond POS Data Analysis. Get a Holistic view of reality
Better decisions need better data. Even though POS data is an important source of information of CPG manufacturers and retailers, it is not the only one. Data-driven decisions are built when the sources are more.
In addition to Point of Sales data, Compass can also be integrated with:
Internal sources – POS, past promotions, Primary and secondary sales, Market research data etc.
External sources – Syndicated data, Digital media, Competitors, weather, social media, events, Location, TRP etc.
Learn how a Fortune 500 CPG company increased market share by 2% with POS Analytics
POS Analytics - Features
Advanced Analytics
Powered with predictive and prescriptive analytics to provide recommendations from data
Real-time POS data analysis
Unlike traditional POS analytics softwares which have old POS data, Compass is updated with fresh real-time data.
Forecast Sales and build What if scenarios
Use your existing POS data to plan for future promotions and predict ROI.
POS Analytics - Benefits
Invest the right amount in the right promotions
Get basket-level analysis based on consumer buying trends
Better inventory management and lesser operational costs
Drive long-term and short-term revenue and increase margins
Dashboards
Transform your data into actionable Business Intelligence using our interactive dashboards. Monitor and compare important metrics, KPI’s and trends from a bird’s-eye view.
Build smart reports and interactive dashboards to identify the most profitable regions and brands. Get all essential data in charts, graphs and reports to interpret complex data and transform it into a powerful analytics solution.
With dashboard reporting, organizations will be able to make data-driven business decisions from rich visualizations that combine massive data sets into a single repository.
Results our clients witnessed
Increase in
primary sales
Increase in
secondary sales
Increase in
market share
Increase in
marketing ROI
Decrease in
marketing costs
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