Point of Sales data analysis is a key element for manufacturers and retailers to understand shopping trends, consumer behavior and basket level insights. With Acuvate’s Compass, you can not only capture and powerfully analyze your POS data but also integrate the data with other data sources to improve decision-making accuracy.

Compass transforms raw POS data into granular prescriptions with Advanced Analytics. You can spend less time analyzing data and more time taking decisions.

• Run the right trade promotions by understanding consumer behaviour
• Reduce OTIF losses
• Ensure Must-Stock List compliance
• Forecast losses due to MSL non-compliance
• Predict future sales and promotion ROI
• Manage inventory effectively
• Track promotion ROI for every SKU, category, location, brand etc.
• Get Market Basket analysis to understand customer buying patterns

Better decisions need better data. Even though POS data is an important source of information of CPG manufacturers and retailers, it is not the only one. Data-driven decisions are built when the sources are more. In addition to Point of Sales data, Compass can also be integrated with

Internal sources: POS, past promotions, Primary and secondary sales, Market research data etc.

External sources: Syndicated data, Digital media, Competitors, weather, social media, events, Location, TRP etc.