A Guide To Measuring And Improving Trade Promotion Effectiveness
As per an Economic Times Retail feature, even a 15% improvement of trade promotions ROI can enhance the top line by 10% and operating profits by a good 3 to 5%…
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The Importance Of Upgrading From Enterprise Search To Cognitive Search
In today’s work culture, employees spend nearly 20% of the workweek searching for internal information…
Exploring The Use Cases Of An Enterprise Chatbot
Chatbots are noticeably one of the most popular AI technologies across the world. From simplifying business workflows…
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Analytics
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales…
How An AI-Powered TPO Software Can Improve Consumer Goods Revenue Margins By 2%
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results…
A CPG Revenue Management Officers Guide To Big Data And Advanced Analytics
Data is the backbone of CPG revenue management. CPG firms generate a colossal amount…
How Is AI Revolutionizing The CPG Business
Artificial Intelligence offers a myriad of opportunities, use cases and automations for the 21st century enterprise…
The Intelligent Guide To Solving Your Intranet Adoption Issues
Since the launch of the world’s first intranet – intranet genie, intranets have undergone radical changes…
A Guide To Choosing An Enterprise Bot Builder Platform
Last year at the Microsoft build developers conference, CEO Satya Nadella delivered a three-hour keynote…
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