A Guide to Measuring and Improving Trade Promotion Effectiveness
As per an Economic Times Retail feature, even a 15% improvement of trade promotions ROI can enhance the top line by 10% and operating profits by a good 3 to 5%…
The Importance Of Upgrading From Enterprise Search To Cognitive Search
In today’s work culture, employees spend nearly 20% of the workweek searching for internal information or tracking down colleagues who can help with specific tasks. With advanced technologies like IoT…
Exploring the Use Cases of an Enterprise Chatbot
Chatbots are noticeably one of the most popular AI technologies across the world. From simplifying business workflows, enhancing employee and customer experience to reducing costs, chatbots provide numerous…
DRIVING MARKETING EFFICIENCY IN THE CONSUMER GOODS BUSINESS WITH
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the…
HOW AN AI-POWERED TRADE PROMOTION OPTIMIZATION SOFTWARE CAN IMPROVE
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue…
A CPG Revenue Management Officers Guide To Big Data and Advanced
Data is the backbone of CPG revenue management. CPG firms generate a colossal amount of data and have innumerable data points and consumer touch points. In order to build highly accurate and profitable…
How is AI Revolutionizing The CPG Business
Artificial Intelligence offers a myriad of opportunities, use cases and automations for the 21st century enterprise. The fast-moving and disruptive environment of the CPG business demands the usage of…
The intelligent Guide to solving your intranet adoption issues
Since the launch of the world’s first intranet – intranet genie, intranets have undergone radical changes. They have essentially revolutionized internal communications of an organization. However with time,…
A Guide to choosing an Enterprise BOT Builder Platform
Last year at the Microsoft build developers conference, CEO Satya Nadella delivered a three-hour keynote in which he shared his vision of the future – one that is underscored by chatbots, machine learning…
