DRIVING MARKETING EFFICIENCY IN THE CONSUMER GOODS BUSINESS WITH
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the…
HOW AN AI-POWERED TRADE PROMOTION OPTIMIZATION SOFTWARE CAN IMPROVE
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue…
A CPG Revenue Management Officers Guide To Big Data and Advanced
Data is the backbone of CPG revenue management. CPG firms generate a colossal amount of data and have innumerable data points and consumer touch points. In order to build highly accurate and profitable…
How is AI Revolutionizing The CPG Business
Artificial Intelligence offers a myriad of opportunities, use cases and automations for the 21st century enterprise. The fast-moving and disruptive environment of the CPG business demands the usage of…
The intelligent Guide to solving your intranet adoption issues
Since the launch of the world’s first intranet – intranet genie, intranets have undergone radical changes. They have essentially revolutionized internal communications of an organization. However with time,…
A Guide to choosing an Enterprise BOT Builder Platform
Last year at the Microsoft build developers conference, CEO Satya Nadella delivered a three-hour keynote in which he shared his vision of the future – one that is underscored by chatbots, machine learning…
