HOW AN AI-POWERED TRADE PROMOTION OPTIMIZATION SOFTWARE CAN IMPROVE CONSUMER GOODS REVENUE MARGINS BY 2%
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
A CPG Revenue Management Officers Guide To Big Data and Advanced Analytics
Data is the backbone of CPG revenue management. CPG firms generate a colossal amount of data and have innumerable data points and consumer touch points. In order to build highly accurate and profitable business strategies, Revenue Management (RM) officers need a 360° view of reality during decision-making.
How is AI Revolutionizing The CPG Business
Artificial Intelligence offers a myriad of opportunities, use cases and automations for the 21st century enterprise. The fast-moving and disruptive environment of the CPG business demands the usage of modern technologies in order for companies to stay relevant. While the use cases of AI range across industries, this eBook is personalized for CPG business and IT leaders and highlights practical AI applications in the current industry scenario.
The intelligent Guide to solving your intranet adoption issues
Since the launch of the world’s first intranet – intranet genie, intranets have undergone radical changes. They have essentially revolutionized internal communications of an organization. However with time, organizations have failed to realize the full potential of an intranet.