Weather Analytics For Retail and Consumer Goods Companies
Leverage weather data to run better trade promotions, forecast demand, understand consumer behaviour, personalize marketing campaigns and boost sales.
Weather Analytics For Retail and CPG companies
Weather is one of the most important external influencing factor impacting CPG and retail sales. Consumer demand and behaviour change significantly due to weather alterations. With Acuvate’s Compass, you can leverage weather intelligence to improve the accuracy of your decision-making. Our solution helps you not only integrate weather data but also transform the data into actionable insights with advanced analytics.
Learn how Compass helped a global CPG organization leverage weather data and analytics to increase market share by 2%
The Impact of Weather on Retail and CPG sales
Weather affects a myriad of processes within any consumer-facing business, but weather data often remains unharnessed by most retail organizations. Consumer preferences differ due to sudden or seasonal change of atmospheric conditions impacting the buying behaviour. With weather data and analytics, you can…
Maximize trade promotion ROI
Optimize trade promotions for long-term and short-term based on the upcoming weather and seasonal changes to get the maximum bang for the buck.
Personalize and increase marketing campaign effectiveness
Use local weather data to improve the effectiveness of your marketing and advertising campaigns targeted to seasonal products.
Forecast Sales Better
Understand the impact of weather on your future sales and reduce lost sales.
Predict Consumer Demand
Predict how a shift in buying behaviour can impact your inventory, promotions, marketing, logistics etc.
Optimize Inventory and in-store assortment
Meet weather-driven demand and stock the right products at the right time and place for the right amount.
Reduce Unnecessary Costs
Mitigate costs by allocating the right amount of resources and enhancing operational efficiencies.
Our Approach to Weather Data Analytics For Retail and Consumer Goods Organizations
Weather Data Integration
We help you integrate historic, real-time, and forecasted weather data of locations of your choice to ensure you get the most accurate insights.
Harness Weather data with Prescriptive and Predictive Analytics
Raw weather data is mostly unstructured and remains mostly unharnessed. We transform this raw data into actionable intelligence using advanced analytics.
AI and Machine Learning
Machine learning algorithms are used to detect patterns and trends in the weather data. Uncover potential future opportunities and be prepared for unfavorable weather conditions.
You don’t have to rely on the countless spreadsheets for making decisions. Our solution is enabled with advanced visualizations and a user-friendly interface.
Who we work with?
Results our clients witnessed
Increase in primary sales by 3% and secondary sales by 12%
Increase in Marketing ROI
Increase in market share
Decrease in Marketing costs
Weather affects retail and CPG sales in different ways! Learn how weather analytics can help your organization take better decisions and drive sales.