Weather Analytics For Retail and Consumer Goods Companies

Leverage weather data to run better trade promotions, forecast demand, understand consumer behaviour, personalize marketing campaigns and boost sales.

Weather Analytics For Retail Banner

Weather Analytics For Retail and CPG companies


Weather is one of the most important external influencing factor impacting CPG and retail sales. Consumer demand and behaviour change significantly due to weather alterations. With Acuvate’s Compass, you can leverage weather intelligence to improve the accuracy of your decision-making. Our solution helps you not only integrate weather data but also transform the data into actionable insights with advanced analytics.

Our Customers Around The World

Clientsv3 1
Revenue Performance

Learn how Compass helped a global CPG organization leverage weather data and analytics to increase market share by 2%

The Impact of Weather on Retail and CPG sales


Weather affects a myriad of processes within any consumer-facing business, but weather data often remains unharnessed by most retail organizations. Consumer preferences differ due to sudden or seasonal change of atmospheric conditions impacting the buying behaviour. With weather data and analytics, you can…

Maximize Trade Promotion Roi Icon
Maximize trade promotion ROI

Optimize trade promotions for long-term and short-term based on the upcoming weather and seasonal changes to get the maximum bang for the buck.

Personalize and increase marketing campaign effectiveness

Use local weather data to improve the effectiveness of your marketing and advertising campaigns targeted to seasonal products.

Forcast Sales
Forecast Sales Better

Understand the impact of weather on your future sales and reduce lost sales.

Predict Consumer Demand
Predict Consumer Demand

Predict how a shift in buying behaviour can impact your inventory, promotions, marketing, logistics etc.

Optimize Inventory And In Store Assortment
Optimize Inventory and in-store assortment

Meet weather-driven demand and stock the right products at the right time and place for the right amount.

Reduce Unnecessary Costs
Reduce Unnecessary Costs

Mitigate costs by allocating the right amount of resources and enhancing operational efficiencies.

Our Approach to Weather Data Analytics For Retail and Consumer Goods Organizations

Weather Data Integration

Weather Data

We help you integrate historic, real-time, and forecasted weather data of locations of your choice to ensure you get the most accurate insights.

Data With Prescriptive

Harness Weather data with Prescriptive and Predictive Analytics

Raw weather data is mostly unstructured and remains mostly unharnessed. We transform this raw data into actionable intelligence using advanced analytics.

Ai And Machine Learning

AI and Machine Learning

Machine learning algorithms are used to detect patterns and trends in the weather data. Uncover potential future opportunities and be prepared for unfavorable weather conditions.

User Friendly


You don’t have to rely on the countless spreadsheets for making decisions. Our solution is enabled with advanced visualizations and a user-friendly interface.

Our Exclusive Ebooks


Results our clients witnessed

3% Increase in primary sales

Increase in
primary sales

12 %Increase in secondary sales

Increase in
secondary sales

2% Increase in market share

Increase in
market share

3% Increase in Marketing ROI

Increase in
marketing ROI

5% Decrease in Marketing costs

Decrease in
marketing costs



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