AI-Powered Trade Promotion Optimization Software For An Intelligent Revenue Management

Intelligent Revenue Management

Are Your Trade Promotions Generating The Desired ROI?

Cpg Trade Promotions
of CPG trade promotion spending doesn’t drive the desired results

–  Nielsen Holdings

Trade Promotions
of the money was lost by most of the manufacturers who invest in trade promotions

– Booz Allen Hamilton

Fmcg Trade Promotions
of trade promotions globally don’t break even

– Nielsen Holdings

improvement on trade promotion ROI will improve the top line by 10% and operating margins by 3-5%

– Economic Times Retail

Our Customers Around The World

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Revenue Management Executives Need A Modern Approach  For Running Trade Promotions


Key Capabilities of Compass

Key Capabilities of Compass

CPG and retail companies allocate a major part of their market budgets to trade promotions. However most trade promotions today’s don’t yield the needed ROI. This has a huge impact on your organizational revenue.

Revenue management teams across the globe struggle to:

  1. Measure the effectiveness of trade promotions due to reliance on spreadsheets or traditional ERPs
  2. Leverage data to profitably allocate trade promotion spend

A mere 10-15% improvement in promotion ROI can significantly boost your bottom line and overall revenue.

Compass is an AI-powered trade promotion optimization (TPO) software built for revenue management and marketing executives. It helps you not only measure and optimize your trade promotions but also forecast sales. Maximize the value of every dollar you spend on promotions!

CPG and Retail companies leveraging Compass are realizing these benefits

3% Increase in primary sales

Increase in
primary sales

12 %Increase in secondary sales

Increase in
secondary sales

2% Increase in market share

Increase in
market share

3% Increase in Marketing ROI

Increase in
marketing ROI

5% Decrease in Marketing costs

Decrease in
marketing costs

Revenue Performance

Featured Success Story:
Acuvate reduces trade promotion spend for a transnational Consumer Goods company by 100K USD

Measure and Improve the effectiveness of your trade promotions with Compass

Data Integration and Harmonization

Your promotions’ performance is impacted by various casual factors. We help you integrate and harmonize high-quality data from various internal and external sources.

Trade Promotion
Trade Promotion

Leverage what-if scenarios to predict promotion outcome without actually running it. Forecast sales by defining promotional combinations using constraints like promotion type, budget and time and objectives like revenue, profit, volume, etc

Predictive Sales
Post Promotion

Measure the effectiveness, ROI and sales uplift generated by promotions. Identify your top and under-performing promotions. Automate the entire post-promotion analysis process.

Artificial Intelligence
AI-Enabled Promotion

Experience the power of AI in data analysis. Get recommendations on which type of promotions to run, where, when and for which products. Get real-time alerts on your promotion performance.


Integrate Compass with your existing TPM and ERP systems to have one centralized system of intelligence. Plan, manage, measure and optimize your trade promotion with a unified interface. 


Ensure faster user adoption with chatbots, intuitive dashboards, data visualizations, self-service reporting and more!



Transform your data into actionable Business Intelligence using our interactive dashboards. Monitor and compare important metrics, KPI’s and trends from a bird’s-eye view.

Build smart reports and interactive dashboards to identify the most profitable regions and brands. Get all essential data in charts, graphs and reports to interpret complex data and transform it into a powerful analytics solution.

With dashboard reporting, organizations will be able to make data-driven business decisions from rich visualizations that combine massive data sets into a single repository.

Our exclusive Ebooks


Driving Marketing Efficiency In The Consumer Goods Business With Advanced Analytics


How an AI-Powered TPO Software can improve CPG Revenue Margins by 2%


A CPG Revenue Management Officer’s Guide To Big Data and Advanced Analytics


How Is Artificial Intelligence Revolutionizing The CPG Business



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