AI-Powered Trade Promotion Optimization Software For An Intelligent Revenue Management
Are Your Trade Promotions Generating The Desired ROI?
of CPG trade promotion spending doesn’t drive the desired results
– Nielsen Holdings
of the money was lost by most of the manufacturers who invest in trade promotions
– Booz Allen Hamilton
of trade promotions globally don’t break even
– Nielsen Holdings
improvement on trade promotion ROI will improve the top line by 10% and operating margins by 3-5%
– Economic Times Retail
Our Customers Around The World
Revenue Management Executives Need A Modern Approach For Running Trade Promotions
CPG and retail companies allocate a major part of their market budgets to trade promotions. However most trade promotions today’s don’t yield the needed ROI. This has a huge impact on your organizational revenue.
Revenue management teams across the globe struggle to:
- Measure the effectiveness of trade promotions due to reliance on spreadsheets or traditional ERPs
- Leverage data to profitably allocate trade promotion spend
A mere 10-15% improvement in promotion ROI can significantly boost your bottom line and overall revenue.
Compass is an AI-powered trade promotion optimization (TPO) software built for revenue management and marketing executives. It helps you not only measure and optimize your trade promotions but also forecast sales. Maximize the value of every dollar you spend on promotions!
CPG and Retail companies leveraging Compass are realizing these benefits
Increase in
primary sales
Increase in
secondary sales
Increase in
market share
Increase in
marketing ROI
Decrease in
marketing costs
Featured Success Story:
Acuvate reduces trade promotion spend for a transnational Consumer Goods company by 100K USD
Measure and Improve the effectiveness of your trade promotions with Compass
Data Integration and Harmonization
Your promotions’ performance is impacted by various casual factors. We help you integrate and harmonize high-quality data from various internal and external sources.
Trade Promotion
Forecasting
Leverage what-if scenarios to predict promotion outcome without actually running it. Forecast sales by defining promotional combinations using constraints like promotion type, budget and time and objectives like revenue, profit, volume, etc
Post Promotion
Analysis
Measure the effectiveness, ROI and sales uplift generated by promotions. Identify your top and under-performing promotions. Automate the entire post-promotion analysis process.
AI-Enabled Promotion
Optimization
Experience the power of AI in data analysis. Get recommendations on which type of promotions to run, where, when and for which products. Get real-time alerts on your promotion performance.
Seamless
Integration
Integrate Compass with your existing TPM and ERP systems to have one centralized system of intelligence. Plan, manage, measure and optimize your trade promotion with a unified interface.
Faster
Adoption
Ensure faster user adoption with chatbots, intuitive dashboards, data visualizations, self-service reporting and more!
Dashboards
Transform your data into actionable Business Intelligence using our interactive dashboards. Monitor and compare important metrics, KPI’s and trends from a bird’s-eye view.
Build smart reports and interactive dashboards to identify the most profitable regions and brands. Get all essential data in charts, graphs and reports to interpret complex data and transform it into a powerful analytics solution.
With dashboard reporting, organizations will be able to make data-driven business decisions from rich visualizations that combine massive data sets into a single repository.
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