Information is the oil of the 21st century, and analytics is the combustion engine – Gartner

Summary

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A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.

In this free eBook you’ll discover:

  • Challenges marketers face in in the consumer goods business
  • The current state of marketing analytics
  • The overview and importance of advanced analytics
  • Traditional analytics vs advanced analytics
  • Advanced analytics solutions use cases in the areas of
    • Measuring marketing effectiveness
    • Optimizing marketing and advertising spend
    • Sales forecasting
    • Product portfolio management
    • Marketing mix modelling
  • Driving analytics adoption within your organization with AI
  • Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
  • How you can get started right away?
Download Marketing Efficiency Guide

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