OVER 40% OF CPG TRADE PROMOTIONS ARE INEFFECTIVE – NIELSEN HOLDINGS
As per an Economic Times Retail feature, even a 15% improvement of trade promotions ROI can enhance the top line by 10% and operating profits by a good 3 to 5%.
Trade promotions offer a wide range of benefits to businesses. It helps companies differentiate their products from the competition, increase the consumption rate in a given period of time, penetrate into new market segments, etc.
Companies leverage trade promotions to improve the distribution of their products and strengthen relationships with the retailers.
But, everything will fall in place only when proper metrics are analyzed and optimized for efficient decision-making.
This guide will help you discover:
- The importance of effective trade promotions
- How to measure trade promotion effectiveness and ROI?
- Trade promotion tactics and best practices
- Key challenges faced during trade promotion analysis and optimization
- How technology can help improve trade promotion effectiveness?