Growth strategies
5 Growth Strategies CPG Companies Should Follow In...

5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond The CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range of products in its purview, such as packaged foods to sanitary

Trade Promotions Strategies Best Practices
Trade Promotions: Strategies, Best Practices And T...

Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to

Trade Promotion Optimization Myths
5 Trade Promotion Optimization Myths You Need To S...

5 Trade Promotion Optimization Myths You Need To Stop Believing Deriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies and a  well-intentioned agenda. However, their efforts seem to take a hit

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