Growth strategies
5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond

5 Growth Strategies CPG Companies Should Follow In 2019 And Beyond The CPG or Consumer Packaged Goods industry is a massive one, globally. It also has a varied range of products in its purview, such as packaged foods to sanitary products to daily essentials. Reports indicate that the global consumer packaged goods sector is slated to be

Trade Promotions Strategies Best Practices
Trade Promotions: Strategies, Best Practices And Tools

Trade Promotions: Strategies, Best Practices And Tools According to a study by Consumer Goods, 55% of the amount spent on trade promotions fail to grow the brand for both the manufacturer and the retailer. That’s why both the parties need to dig deeper into data, roll up their sleeves and start thinking out of the box

Trade Promotion Optimization Myths
5 Trade Promotion Optimization Myths You Need To Stop Believing

5 Trade Promotion Optimization Myths You Need To Stop BelievingDeriving maximum returns from their trade investment is a much-desired aspiration for most Consumer Packaged Goods (CPG) companies and a  well-intentioned agenda.However, their efforts seem to take a hit because of their reluctance to choose an automated and software-driven approach rather than a time consuming, the

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