Big Data Analytics Solutions For Food & Beverage Industry
Understand consumer behaviour, forecast demand, run data-driven sales promotions and marketing campaigns.Transform data into increased revenue!
Data is the new oil! Driving sales and revenue in the Food and beverage industry depends on numerous influencing factors. Companies generate humongous amounts of data from different sources and this often remains under-leveraged. Critical decision-making is based on gut or partial intelligence.
Our big data analytics solution helps decision-makers transform this data into meaningful insights and recommendations in the areas of
- Trade promotion optimization
- Running a marketing campaign
- Demand forecasting
- Identifying new growth opportunities
- Reducing OTIF losses and achieving MSL compliance
Take profitable decisions with Big Data Analytics!
Optimize Trade Promotions
- Measure trade promotion effectiveness.
- Invest the right resources for the right promotion at the right time.
- Get recommendations for running high-yield promotions.
Increase marketing campaign effectiveness
- Learn which type of campaigns are delivering a high ROI.
- Optimize spend based on the BCG matrix.
- Get recommendations for the best campaign to run.
Improve operational efficiencies
- Reduce OTIF losses by detecting the right cause.
- Achieve MSL compliance.
- Forecast the losses due to non-compliance.
- Predict sales by time, brand, and location.
- Compare primary, secondary and point of sales
- Compare actual sales with predicted sales.
Build what-if scenarios
- Get an estimate of expected ROI before running promotions and campaigns.
- Customize price and promotion metrics and values to build different scenarios.
Uncover growth opportunities
- Discover new product and market segments.
- Leverage data and analytics to uncover new growth opportunities.
Our Approach to Big Data Analytics for The Food and Beverage Industry
Data Integration and Cleansing
Accuracy in analysis can be increased when data is taken from multiple internal and external sources. We integrate past, real-time and forecasted data from traditional and big data sources like weather, events, social media, POS etc.
AI-Powered Analytics & Machine Learning
We use advanced analytics and machine learning to transform data into meaningful insights. Machine learning helps you uncover hidden patterns, sales trends, and alerts from the data.
Identify best promos for given constraints and for desired parameters. Customize metrics based on your needs.
In a typical scenario, decision-makers can’t analyze all the available data as it is not presented in the right form. Our solution provides an easy-to-use interface and customizable advanced visualizations for business users.
Learn how Acuvate helped a Fortune 500 Food and Beverage company leverage big data analytics to increase market share by 2%
How it works?
Who we work with?
Results our clients witnessed
Increase in primary sales by 3% and secondary sales by 12%
Increase in Marketing ROI
Increase in market share
Decrease in Marketing costs
Leverage Big Data Analytics for your Food & Beverage company!