Harness the power of your data with advanced analytics and win the shelf war
Compass helps consumer goods organizations unlock the value of data to cut operational costs and increase revenue.
Increasing revenue in consumer goods businesses if highly dependent on continuous data-driven decision making.
Companies generate a humongous amount of data at an unprecedented rate. However, most of this data remains unleveraged. This results in decision-makers taking critical business decisions based on gut, partial intelligence or past experiences.
Compass helps companies leverage AI-powered analytics to facilitate trade promotion optimization, post promotion analytics, marketing mix modelling, demand and sales forecasting, and out of stock analysis.
Our CPG analytics solutions have a single goal – make data work for businesses!
Our Customers Around The World
Learn how Compass solutions increased revenue by 3% for a leading CPG organization
How CPG analytics helps your organization
Out of stock analysis
Get alerts and insights around key metrics like Must-Stock List (MSL) compliance, OOS (Out of Stock), OTIF (On-Time In Full) losses, vision score etc., to avoid stock out situations. Detect the right product mix for different stores.
Marketing Mix Modelling
Advanced analytics help you profitably measure and optimize your advertising spend for different types of media, channels, products etc. Run campaigns which have the maximum impact on sales.
Trade Promotion Optimization
Run high-yield trade promotions with advanced analytics. Get actionable recommendations from your data on running the right promotions at the right time, place and for the right product.
Forecast Sales
Leverage predictive analytics to forecast sales and build what-if scenarios for different trade promotion and marketing campaign combinations.
Dashboards
Transform your data into actionable Business Intelligence using our interactive dashboards. Monitor and compare important metrics, KPI’s and trends from a bird’s-eye view.
Build smart reports and interactive dashboards to identify the most profitable regions and brands. Get all essential data in charts, graphs and reports to interpret complex data and transform it into a powerful analytics solution.
With dashboard reporting, organizations will be able to make data-driven business decisions from rich visualizations that combine massive data sets into a single repository.
What you should consider Compass As CPG data analytics solution
Reliable Analysis
Compass integrates data from multiple internal and external sources like POS, past promotions, social media, syndicated data etc., to ensure the analysis performed remains accurate and reliable.
Actionable Insights
Traditional analytics like descriptive and diagnostic analytics provide shallow insights to decision-makers. We implement AI-powered analytics like predictive and prescriptive analytics to harness data powerfully and derive actionable and meaningful insights from it.
Scalability
Compass’s CPG analytics solutions are flexible and can be scaled to address the changing needs of your business. It can easily adapt to address your high-volume data requirements.
Excellent Visualization
Compass offers visually-rich dashboards to the users and presents interactive reports. The dashboards are flexible and allow the users to view reports with customizable parameters and also build their own reports easily without having to depend on IT. Users can also ask natural language questions to get insights.
Profound Expertise
Compass has helped its clients with more than 50 BI and analytic implementations. Besides, we are a strategic partner with some leading BI companies. We also possess deep expertise with Data Warehousing platforms like Azure(Data Lake, Data Factory, SQL DWH, Analysis Services) and visualization tools.
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