Harness the power of your data with advanced analytics and win the shelf war
Acuvate helps consumer goods organizations unlock the value of data to cut operational costs and increase revenue.
Increasing revenue in consumer goods businesses if highly dependent on continuous data-driven decision making.
Companies generate a humongous amount of data at an unprecedented rate. However, most of this data remains unleveraged. This results in decision-makers taking critical business decisions based on gut, partial intelligence or past experiences.
Acuvate helps companies leverage AI-powered analytics to facilitate trade promotion optimization, post promotion analytics, marketing mix modelling, demand and sales forecasting, and out of stock analysis.
Our CPG analytics solutions have a single goal – make data work for businesses!
Learn how Acuvate’s advanced analytics solutions increased revenue by 3% for a leading CPG organization
How CPG analytics helps your organization
Out of stock analysis
Get alerts and insights around key metrics like Must-Stock List (MSL) compliance, OOS(Out of Stock, OTIF (On-Time In Full) losses, vision score etc. to avoid stock out situations. Detect the right product mix for different stores.
Marketing Mix Modelling
Advanced analytics help you profitably measure and optimize your advertising spend for different types of media, channels, products etc. Run campaigns which have the maximum impact on sales.
Trade Promotion Optimization
Run high-yield trade promotions with advanced analytics. Get actionable recommendations from your data on running the right promotions at the right time, place and for the right product.
Leverage predictive analytics to forecast sales and build what-if scenarios for different trade promotion and marketing campaign combinations.
Helping CPG companies succeed
What you should consider Acuvate for CPG data analytics solutions
Acuvate integrates data from multiple internal and external sources like POS, past promotions, social media, syndicated data etc. to ensure the analysis performed remains accurate and reliable.
Traditional analytics like descriptive and diagnostic analytics provide shallow insights to decision-makers. We implement AI-powered analytics like predictive and prescriptive analytics to harness data powerfully and derive actionable and meaningful insights from it.
Acuvate offers visually-rich dashboards to the users and presents interactive reports. The dashboards are flexible and allow the users to view reports with customizable parameters and also build their own reports easily without having to depend on IT. Users can also ask natural language questions to get insights.
Acuvate’s CPG analytics solutions are flexible and can be scaled to address the changing needs of your business. It can easily adapt to address your high-volume data requirements.
Acuvate has helped its clients with more than 50 BI and analytic implementations. Besides, we are a strategic partner with some leading BI companies like Microsoft, Birst etc. We also possess deep expertise with Data Warehousing platforms like Azure(Data Lake, Data Factory, SQL DWH, Analysis Services) and visualization tools like Power BI, Qlik and Tableau.
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