Consumer Packaged Goods Industry Solutions and Services
Consumer Goods businesses face numerous challenges for driving a strategic long-term growth.
Acuvate offers a unique set of technological offerings to accelerate your growth and manage revenue better
Major Challenges for a CPG Business
- Huge marketing budget but inability to optimize the spend profitably
- Lack of marketing personalization
- Unable to detect new market and product segments
- Running low-yield advertising campaigns with less to no sales uplift
- Inaccurate sales forecasting
- Low-yield trade promotions
- Out-of-stock situations
- OTIF losses
- Huge trade promotion budget but inability to optimize the spend profitably.
- Spending more time analyzing data and less time gaining insights
- Data not available in proper shape and form
- Inaccuracy in decision-making
To overcome these challenges, Acuvate’s Compass offers a unique blend of solutions and services around business intelligence, digital technologies and everything in between. Our primary motto is to enhance decision-making and drive revenue.
Our BI Offerings for the CPG Industry
Measure the effectiveness of your trade promotions and understand the sales uplift and ROI. Learn what’s working and what’s not.
Forecast sales and optimize our trade spend profitably and invest in the right promotions. Our AI-Powered TPO software helps you maximize the value of every dollar spent.
Leverage data analytics to run high-yield and personalized marketing and advertising campaigns. Invest in the right channels (TV, social media, Radio etc.) and predict sales for each campaign.
Are you spending too much on purchasing data from data brokers? Maximize your ROI with Acuvate’s Nielsen analytics.
Weather plays a key role in impacting CPG sales and demand of products. We help you harness past, current and future weather data to run better marketing and sales campaigns.
Get actionable recommendations for promotions, sales, forecast and insights from your data with predictive and prescriptive analytics
We help you integrate data from multiple internal and external sources to improve the accuracy of your decision-making.
Report Factory and Support
Say goodbye to spreadsheets and use our pixel-perfect and customizable reports specific to your needs.
Compass allows you to build complex data warehouses with both unstructured and structured data
Learn how Compass helped a global CPG organization leverage weather data and analytics to increase market share by 2%
Our Digital Offerings for the CPG Industry
AI-Powered chatbots for BI systems, intranets, sales and marketing teams.
Capture and prioritize ideas from your employees with Wave. Solve key business challenges with your employee ideas.
Reduce manual processes and improve data governance. We provide bi-directional integration for disconnected systems.
We provide a one-stop shop solution for all your application needs like consulting, UX, design, development, migration etc.
How it works?
Trusted by 100+ Clients
Results our clients witnessed
Increase in primary sales by 3% and secondary sales by 12%
Increase in Marketing ROI
Increase in market share
Decrease in Marketing costs
Leverage our solutions and services for your CPG company, Schedule a Free consultation!