Consumer Packaged Goods Industry Solutions and Services

Consumer Goods businesses face numerous challenges for driving a strategic long-term growth.
Acuvate offers a unique set of technological offerings to accelerate your growth and manage revenue better

Major Challenges for a CPG Business

Marketing

  • Huge marketing budget but inability to optimize the spend profitably
  • Lack of marketing personalization
  • Unable to detect new market and product segments
  • Running low-yield advertising campaigns with less to no sales uplift

Sales

  • Inaccurate sales forecasting
  • Low-yield trade promotions
  • Out-of-stock situations
  • OTIF losses

Revenue Management

  • Huge trade promotion budget but inability to optimize the spend profitably.
  • Spending more time analyzing data and less time gaining insights
  • Data not available in proper shape and form
  • Inaccuracy in decision-making

To overcome these challenges, Acuvate’s Compass offers a unique blend of solutions and services around business intelligence, digital technologies and everything in between. Our primary motto is to enhance decision-making and drive revenue.

Our BI Offerings for the CPG Industry

Post Promotion
analytics

Measure the effectiveness of your trade promotions and understand the sales uplift and ROI. Learn what’s working and what’s not.

Trade Promotion
Optimization Software

Forecast sales and optimize our trade spend profitably and invest in the right promotions. Our AI-Powered TPO software helps you maximize the value of every dollar spent.

Marketing and
Advertising Analytics

Leverage data analytics to run high-yield and personalized marketing and advertising campaigns. Invest in the right channels (TV, social media, Radio etc.) and predict sales for each campaign.

Nielsen
Analytics

Are you spending too much on purchasing data from data brokers? Maximize your ROI with Acuvate’s Nielsen analytics.

Weather
Analytics

Weather plays a key role in impacting CPG sales and demand of products. We help you harness past, current and future weather data to run better marketing and sales campaigns.

AI-Powered Analytics

Get actionable recommendations for promotions, sales, forecast and insights from your data with predictive and prescriptive analytics

Data Integration

We help you integrate data from multiple internal and external sources to improve the accuracy of your decision-making.

Report Factory and Support

Say goodbye to spreadsheets and use our pixel-perfect and customizable reports specific to your needs.

Data Warehousing

Compass allows you to build complex data warehouses with both unstructured and structured data

Learn how Compass helped a global CPG organization leverage weather data and analytics to increase market share by 2%

Our Digital Offerings for the CPG Industry

AI
Chatbots

AI-Powered chatbots for BI systems, intranets, sales and marketing teams.

Idea Management
Application

Capture and prioritize ideas from your employees with Wave. Solve key business challenges with your employee ideas.

Business Process
Management

Reduce manual processes and improve data governance. We provide bi-directional integration for disconnected systems.

Application Lifecycle
Management

We provide a one-stop shop solution for all your application needs like consulting, UX, design, development, migration etc.

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HOW IS AI REVOLUTIONIZING THE CPG BUSINESS

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FREE EBOOK ON:

A CPG REVENUE MANAGEMENT OFFICER’S GUIDE TO

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BIG DATA AND ADVANCED ANALYTICS

Trusted by 100+ Clients

Results our clients witnessed

Increase in primary sales by 3% and secondary sales by 12%

Increase in Marketing ROI
by 3%

Increase in market share
by 2%

Decrease in Marketing costs
by 5%

Leverage our solutions and services for your CPG company, Schedule a Free consultation!