Retailers produce large amounts of data every second from multiple sources and most of this data is not harnessed effectively. Added to this most of this data is unstructured. Traditional retail BI and analytics software don’t support extensive capturing and processing of this data.
Some retailers are still dependant on spreadsheets and excel for key decision-making on trade promotions and marketing campaigns.
Compass leverages Big Data and AI technologies to not only capture real-time structured and unstructured data but also transforms it into meaningful insights.