Intelligent Trade Promotion Optimization Analytics Software

Run promotions that matter, invest smart and get the maximum bang for buck.

Trade Promotion Optimization Management Banner
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Run Promotions
with a Big-picture
view of reality

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According to Nielsen Holdings, 40 percent of CPG trade promotion spending doesn’t drive the desired results. Without a 360° view of reality, decision-makers simply cannot optimize and run profitable promotions.

COMPASS’s trade promotion optimization module helps CPG firms run the high-yield promotions at the right time, place and for the right product and channel by leveraging Big Data, Analytics and AI.

Our Customers Around The World

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Are you facing these business challenges?

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Roi

What is the actual profitability and long-term ROI of my campaigns?

Promotion

How are my competitors optimizing and managing trade promotions?

Sales

How can I predict future sales and trade promotions?

Promotional Activities

What kind of promotional activities are giving me results and why?

Marketing

How to optimize my promotions based on changing pricing and marketing strategies?

Analysis

Am I missing any key information when devising strategies?

Sales Funnel

Is my shelf expenditure giving the right ROI?

Opportunities

What are my lost opportunities?

Features

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Get data from multiple sources

Data is feeded from multiple influencing sources like POS, weather, events primary sales, competitor data, previous campaigns, marketing campaigns, retailer performance and many more. Attain a holistic view of reality.

Gather crisp insights with AI-Powered analytics

You don’t have to go through endless spreadsheets and reports again. Advanced analytics provide you rich real-time recommendations, forecasts and insights for competently running your promotions.

Consume data conveniently with AI-Powered Chatbots

Data is feeded from multiple influencing sources like POS, weather, events primary sales, competitor data, previous campaigns, marketing campaigns, retailer performance and many more. Attain a holistic view of reality.

Sia Mobile Chatbot

Benefits

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AI-Powered Trade Promotion Optimization Analytics

Acuvate COMPASS’s trade promotion and management solution is built for one sole purpose – to enable decision-makers to use data and run profitable promotions. Trade promotions are often run based on guesswork, past experiences or partial intelligence resulting in low ROI. Our solution gives a comprehensive view of reality and tells you what to do, when to do and why you should do it. You can get forecast crucial “what-if” scenarios as well.

Results our clients witnessed

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3% Increase in primary sales

Increase in
primary sales

12 %Increase in secondary sales

Increase in
secondary sales

2% Increase in market share

Increase in
market share

3% Increase in Marketing ROI

Increase in
marketing ROI

5% Decrease in Marketing costs

Decrease in
marketing costs

Our Exclusive Ebooks

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Promotion

Driving Marketing Efficiency In The Consumer Goods Business With Advanced Analytics

Income

How an AI-Powered TPO Software can improve CPG Revenue Margins by 2%

Analytics

A CPG Revenue Management Officer’s Guide To Big Data and Advanced Analytics

Ai

How Is Artificial Intelligence Revolutionizing The CPG Business

Insights

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Request a Demo

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