Intelligent Trade Promotion Optimization Analytics Software
Run promotions that matter, invest smart and get the maximum bang for buck.
Run promotions with a big-picture view of reality.
According to Nielsen Holdings, 40 percent of CPG trade promotion spending doesn’t drive the desired results. Without a 360° view of reality, decision-makers simply cannot optimize and run profitable promotions.
COMPASS’s trade promotion optimization module helps CPG firms run the high-yield promotions at the right time, place and for the right product and channel by leveraging Big Data, Analytics and AI.
Are you facing these business challenges?
What is the actual profitability and long-term ROI of my campaigns?
How are my competitors optimizing and managing trade promotions?
How can I predict future sales and trade promotions?
What kind of promotional activities are giving me results and why?
How to optimize my promotions based on changing pricing and marketing strategies?
Am I missing any key information when devising strategies?
Is my shelf expenditure giving the right ROI?
What are my lost opportunities?
Trade Promotion Optimization Analytics For CPG
Features:
Get Data from multiple sources
Data is feeded from multiple influencing sources like POS, weather, events primary sales, competitor data, previous campaigns, marketing campaigns, retailer performance and many more. Attain a holistic view of reality.
Gather crisp insights with AI-Powered analytics
You don’t have to go through endless spreadsheets and reports again. Advanced analytics provide you rich real-time recommendations, forecasts and insights for competently running your promotions.
Consume Data Conveniently with AI-Powered Chatbots
Access data anytime and anywhere within your actively used messaging apps like Skype for Business, Slack, Telegram and more. You don’t have to drill down your BI system or filter dashboards to get data.
Benefits
AI-Powered Trade Promotion Optimization Analytics
Acuvate COMPASS’s trade promotion and management solution is built for one sole purpose – to enable decision-makers to use data and run profitable promotions. Trade promotions are often run based on guesswork, past experiences or partial intelligence resulting in low ROI. Our solution gives a comprehensive view of reality and tells you what to do, when to do and why you should do it. You can get forecast crucial “what-if” scenarios as well.
Who we work with?
Results our clients witnessed
Increase in primary sales by 3% and secondary sales by 12%
Increase in Marketing ROI
by 3%
Increase in market share
by 2%
Decrease in Marketing costs
by 5%
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