In a desperate attempt to increase organizational work productivity and collaboration among employees, C-level executives and IT directors pour a lot of time and money in installing and maintaining an intranet.
But in most cases, business intranets are often under-utilized and are not properly measured in terms of success rates.
Once installed, executives expect an intranet to work wonders for employee engagement and internal communications and think they are going to hit a high ROI.
But this is not the case. Research proves that 40% of intranet initiatives fail due to inadequate adoption.
Unless the business value driven from an intranet is measured from time to time and the intranet is improvised based on the final feedback and reports, organizations cannot realize the full potential of an intranet.
Measuring the effectiveness of your intranet helps not only in understanding which aspects are/aren’t working but also in strategizing the future approach better.
But measuring the effectiveness of the organizational intranet is a tricky job for executives. There are a ton of metrics, statistics, numbers to consider before arriving at a final conclusion.
After working with and observing the functioning of intranets in various Fortune 500 companies, we realized that the following 5 are some of the highly critical metrics to consider when measuring the effectiveness of an intranet.