AI-Powered Retail Promotion Analytics

Measure the effectiveness of your promotions and run intelligent promotions that matter.

Leverage data to reach the right customer at the right time with the right promotion offer. Start revenue acceleration and grow margins today.

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Retail Promotion Analytics

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55% Of Sales Promotions are ineffective   - HBR

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Promotions are one of the most significant initiatives that impact the retailer’s performance and profitability and margins. However, most promotions don’t yield the maximum bang for the buck and inaccurately measured.

Acuvate’s Compass is a top retail promotion analytics software which leverages advanced analytics to

  1. Measure the effectiveness of your past and ongoing promotions.
  2. Provide actionable recommendations for optimization.
  3. Give accurate forecasts for the future.

Are You Facing These Key Business Challenges During Retail Promotion Analysis?

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Roi

How to determine if a promotion is successful?

Promotional Activities

How is my promotion affecting the basket size?

Promotion

What are the key metrics to calculate retail promotion effectiveness?

Sales

What happens if I run B2G1 for 1 month and BOGO for 2 months?

Marketing

How to optimize my promotions based on any upcoming holidays or major events?

Analysis

Promotion calendars are tracked on different spreadsheets, POS data is a different system. How can I leverage data when it is being stored in siloed systems?

Retail Promotion Analytics - Benefits

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Retailers often face the challenge of measuring promotions’ effectiveness with the right key metrics and optimize them for the future. Questions like “Which promotions need to be run – where and when and for what time-period?”, “What is the correct promotion mix?”, “What is the right promotional product price?”, etc., are common. Compass is an intelligent retail promotion analytics software with which you can:

Get approximate ROI of future promotions by building “what-if” scenarios Measure the effectiveness of past promotions with the right metrics Get actionable recommendations for optimizing or running new promotions
Analyze data and reports in a single interface without having to switch different siloed data systems. Forecast demand and never go out-of-stock during promotions. Predict future sales
Get the optimal promotion mix Understand the impact of promotions on the basket and trips. Build a data-backed promotion calendar with granular insights

Dashboards

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Transform your data into actionable Business Intelligence using our interactive dashboards. Monitor and compare important metrics, KPI’s and trends from a bird’s-eye view.

Build smart reports and interactive dashboards to identify the most profitable regions and brands. Get all essential data in charts, graphs and reports to interpret complex data and transform it into a powerful analytics solution.

With dashboard reporting, organizations will be able to make data-driven business decisions from rich visualizations that combine massive data sets into a single repository.

Our Exclusive EBooks

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Promotion

Driving Marketing Efficiency In The Consumer Goods Business With Advanced Analytics

Income

How an AI-Powered TPO Software can improve CPG Revenue Margins by 2%

Analytics

A CPG Revenue Management Officer’s Guide To Big Data and Advanced Analytics

Ai

How Is Artificial Intelligence Revolutionizing The CPG Business

Insights

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