Acuvate’s AI-Powered Marketing Mix Modelling Solution – Compass, ticks all these boxes and more. It leverages advanced analytics to help you unlock the value of your data, and achieve more effective campaigns and promotions. Compass is created with the sole objective of maximising your ROI and increasing sales based on optimally minimum spend on marketing, advertising and trade promotion.
The Compass solution by Acuvate works by integrating data from multiple internal and external sources. This is then utilised by harnessing advanced analytics like predictive and prescriptive analytics, which are powered with Artificial Intelligence and Machine Learning and add the “intelligence” element to the software.
Your internal data includes – all sales information like primary, secondary and point of sales; all market research and all data on past promotions and campaigns. While the external data may include but may not be limited to, factors such as – Competitor Information, weather, social media, key events, search analytics, among others. Based on analysis of the data, the Compass solution draws actionable insights and predicts sales for every marketing recommendation. This really helps managers make informed business decisions.
In terms of usability, the AI-powered Compass tool helps users and marketers:
If you’re interested to watch Compass in action and learn more about its capabilities, feel free to get in touch with our experts.