58 percent of respondents in a POI survey confirmed that they have invested in a trade promotion optimization software(TPO) for global markets and 88 percent of them have invested in multiple trade promotion optimization software to manage local markets too.
These numbers indicate that a robust TPO solution is essential for CPG managers to effectively optimize promotions for achieving better promotion ROI.
Choosing a TPO solution involves prior orientation to its features and capabilities, evaluation to ensure that it suits your specific line of goods, and an understanding of what you can achieve out of it. This article provides a complete guide to choosing a Trade Promotion Optimization Software. So, let’s get started.