Actually, the answer is surprisingly simple – your sales team’s time is getting eaten up by having to engage in trivial everyday tasks. And the way to resolve this is by automating, streamlining and simplifying these tasks.
Allow me to explain.
If you work in a field force/ customer facing team, data can get compounded rather quickly. Top-performing sales organisations tend to spend far more of their time on customer-facing front-line sales activities rather than recording sales activities and processes.
However, recording and storing information about past interactions and activities not only gives you powerful insights about your buyer persona but also helps you in making better and educated decisions in the future.
But then, even if the team does record all the data, a sales person will find it extremely difficult and time-consuming to access it.
To help elucidate this scenario better, let’s take the example of a fictional salesperson Gina. Gina works in field sales and has been asked to give an elaborate presentation to a high-priority client in the next few hours. As a part of the presentation, Gina needs to make a note of the company’s best and worst performing products last month.
Since it’s crunch time and she has to manually check the performance of all products individually, she might overlook or miss crucial details. As a result, her presentation may suffer due to lack of pertinent data and she might even lose the deal.
Now consider another scenario in which she is provided with an intelligent bot which can help her in getting all the information she requires within seconds, just like the example below: