Weather data when integrated into trade promotion optimization solutions can intuitively provide 360-degree insights for decision makers. They would be equipped to take on-time and more accurate decisions. These insights would be location-specific and season-exclusive.
Trade Promotion Optimization with weather analytics would enable:
- Creation of measured targets using historical data to mitigate risks out of weather anomalies.
- Retailers to share information with suppliers using in-season management and reporting. This further helps in understanding the performance and collaborating on future actions such as replenishment, promotions and end-of-season inventory management.
- Creation of trade promotions as a part of pre-season planning. These statistically driven
projections will enable their business to reduce forecast error rates.
If you would like to explore more about weather-driven data analytics and case studies, feel free to get in touch with one of our Analytics experts and we’d love to show you a free demo of our AI driven retail weather analytics solution – Compass.